• Play a key role in an exciting and evolving calendar of new product releases
• Be the ‘voice’ of this brand through strategic marketing and communications activities
• Based in sunny Nelson

At Everest, we are all about people. We work with our clients and candidates to build great relationships so we can match the right person to the right role.

Here’s our latest opportunity!

About the company

Sprig + Fern Brewing Co. is an iconic brewery based in Nelson, New Zealand, known for their range of award-winning craft beers, ciders and hard sodas.

They have a loyal customer base throughout the country in both off-premise and on-premise venues. The brand is strongly represented through sixteen Sprig + Fern and Little Sprig Taverns nestled in communities in the Wellington, Nelson-Tasman and Christchurch regions.

About the role

Working as a part of the senior leadership team, this role will be brewery based and have responsibility for developing and delivering a cohesive marketing and communications strategy that strengthens brand, brewery, and taverns. Key activities include;

• A focus on digital marketing and advertising, including both paid and organic social media, website management and upkeep, SEO, and email marketing.
• In collaboration with the Master Brewer, plan and implement new product development.
• An eye for a great story and the ability to communicate this externally, internally, and across a variety of platforms.
• Develop promotional and advertising campaigns in line with brand and product guidelines, including copy, design, print and collateral, both internally and with external designers and suppliers.
• Provide and maintain professional sales tools to support the objectives of the sales team.
• Relationship management and regular communications with Taverns, suppliers, customers and key partners to support campaigns, community, and new product development.
• Being an ambassador for the Sprig + Fern brand at events, festivals and more.

Skills and experience

We’re looking for an experienced Marketing + Communications Executive to drive continuous brand growth for Sprig + Fern. Our ideal candidate will have:

• A tertiary qualification and/or proven experience in a similar role.
• Exceptional communication skills, including a knack for creative writing and the ability to maintain a consistent voice for the Sprig + Fern brand.
• Innovation, creativity and a natural curiosity to identify industry trends and connect with our target audience.
• A great eye for detail and a natural flair for visual concepts and design.
• A steadfast approach to maintaining our identity.
• The commitment to establish, maintain and grow effective relationships with suppliers, sponsorships, customers and more.
• The ability to manage multiple projects concurrently.

The following will excite you:

• Award-winning brand with award-winning products
• Play a key role in exciting – and occasionally world-first – product releases
• Passionate, supportive and committed team culture

You will travel on occasion for the role, promoting the brand, attending and supporting events and festivals across the country, including regular Tavern visits.

Looking for your next step? Apply now!

For a confidential chat, please call Helen Dale on 027 267 9725

Position Description